3/20/2023 0 Comments Instafeed ideasMany people consume their social content on the go, without sound. So when you’re “storyboarding” your Reel (you are doing that, right?) make sure to also consider the sound bites. Just like on TikTok, Reels live and die by the creator’s choice of music. What do I mean about that? Here are some tips to make your reels engaging. Rather, it involves a mixture of originality and optimization. Making engaging Instagram Reels is not just about turning your camera on and breaking into dance (are dances still a thing? God I hope they aren’t). In-feed crop: crop the top 15%, and the bottom 15% off your Reels video.In-feed ratio: 4:5 or 1080 X 1350 pixels or portrait.Ratio: 9:16 or 1080 pixels x 1920 pixels or vertically full screen.Instagram Reels Best Practices at a Glance Now that we know how the algorithm works on a basic level, let’s move on to tips and best practices. That one is taken directly from the TikTok book, there’s no denying it. It works a bit like YouTube, with one notable difference: it also takes into consideration the likelihood of the watcher going to the audio page and making their own reel. Leave positive comments (“Wow, so funny!”). But on a fundamental level, in order to determine what Reels to recommend to a user, the Instagram algorithm considers how likely a person is to: Īs always, this stuff is not set in stone and is subject to change. You first have to take a look under the hood and determine how Instagram Reels works. Replicating the latest trending Reels hoping it will boost you to Instagram stardom simply won’t cut it. Now, there are a few things you should know before you start creating Reel content. Kayla Koons, Social Media Manager Clean Origin Showing a face in the first three seconds also helps increase watch rates. Logistically, make sure your video is clear, crisp, and not overly filtered. People love “hacks” or behind-the-scenes content, so use these if applicable to your business. Keep this in mind and focus your reels on trending topics and sounds. If that’s not reason enough to jump on the Reels bandwagon, I don’t know what is. Secondly, Instagram Reels are just plain fun to create. Reels are still relatively new, so you might have a better chance to reach more people because it’s in Instagram’s best interest to encourage people to create content for it. That’s because a (public) Reels video pops up in the Explore tab, distributing your content outside your list of followers. And by showcasing your brand or business through short, bite-sized pieces of content, you’re more likely to tap into a larger pool of people that would not have necessarily sought you out directly in the first place. Modern audiences are seeking short, to-the-point content. Instagram Reels are a great medium for creating engaging content. Why should you invest the time and resources into creating Instagram Reels?
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